Design Thinking is Bullshit? An Expired Argument

Bryan Alexandros
7 min readJun 4, 2018

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My nonprofit, military, academia, and defense accelerator colleagues might’ve discovered a peculiar talk in their social feeds titled Design Thinking is Bullshit by Pentagram partner Natasha Jen.

If you are a casual observer or a heavy headline-reader of mainstream business journalism and tech tabloids, this might appear newsworthy. But if you are a practitioner, then you know…

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Bryan Alexandros

Stories on running a high-tech advisory firm, self-mastery, and shaping the future through creative action.